Ed Sheeran is popular in terms of streams, sales, social media, and concert attendance. Now he’s also popular on TikTok. Sheeran has put out a challenge on that social app for his latest song, “Beautiful People,” which features Khalid.
Fans are asked to post videos about the beautiful people in their lives with the hashtag #BeautifulPeople. In the campaign’s first video, Sheeran says he’ll pick some of his favorites later. And yes, there is a clip of the song in those uploads.
According to an email given to the media yesterday, Sheeran’s challenge has already produced over 270 million views in just five days from over 150 thousand videos on TikTok. That figure has subsequently risen to over 335 million views, according to the hashtag’s website on TikTok.
To promote the promotion, Sheeran has created his own official TikTok account, which has already attracted over 703,000 followers.
Toyin Mustapha, head of global music at TikTok, remarked, “Our community has interacted creatively with the song, and it’s been fantastic to watch them connect in all corners of the globe through his music.” The duration of the campaign is set at two weeks.
Another one of the TikTok Challenges has arrived, and like the others before it, it features a well-known song playing in the background. This time, the challenge is based on the song Beautiful People by the musician Ed Sheeran, and the inspiration behind it is far more uplifting than that of the previous ones.
When you search for this challenge within the app, you’ll find videos in which users express their gratitude to their friends, family, and anybody else they care about. That is, each and every Beautiful Person who has touched their lives.