What is an Enterprise CMS, and Who Needs it?
Content Management System allows you to create and manage digital content. It can come in many variants and differ in functional scope. Sometimes it also takes the form of an enterprise CMS, which — as the name suggests — is intended for the largest companies operating on the market. What distinguishes such software, and when is it worth investing in?
Differences between enterprise CMS and small-scale CMS
Small-scale CMS platforms include many popular platforms, such as WordPress and Joomla. These are solutions used all over the world. With their help, both amateur websites and advanced online stores are created. In many cases, such software will prove to be sufficient for the company. It is easy to install and ready to use.
The main disadvantage of small-scale CMS is their limited nature. They respond to the needs of entrepreneurs only to a certain point. Ready-made templates and design editing options are a good start, but over time, every company needs personalised solutions. These, in turn, require the installation of additional plugins and special integrations. All this generates a lot of work and high costs while slowing down the website.
These types of problems can be avoided by investing in an enterprise CMS right away. It is a solution thanks to which every business can easily cope with the growing number of stakeholders and constantly expanding content. Therefore, it is perfect, for example, when introducing new language versions of the website and developing its architecture. These are activities that a small-scale CMS might not be able to handle.
In order to prepare for the expansion of the business and the related evolution of the website, every company should consider creating content in an enterprise CMS. In this way, the organisation will prioritise digital transformation and ensure its own competitiveness in the market.
Advantages of enterprise CMS
As you can see, enterprise CMS have numerous advantages for the business user. The most important among them are:
Nowadays, communication between different systems plays a key role in efficient business management. For this reason, enterprise CMS platforms are not just simple page builders but advanced hybrids that can exchange data with external platforms. Therefore, they usually have ready-made integrations with such tools as Office 365, Salesforce, Facebook, Twitter, various analytical programs or e-commerce software.
Organisations often run several company pages simultaneously and use many different tools. Integrating activities between all of them is, therefore, quite a challenge. With enterprise CMS, you only need one unified platform to create, view, test and publish content in many languages for different brands. With the same login, you will also get access to marketing functions — newsletters, social media, CPC campaigns — and even external tools.
Personalisation is one of the pillars of user experience. It is especially useful for websites with high traffic. Thanks to this, it is possible to display different versions of content to different groups of users. An appropriate enterprise CMS allows you to easily create criteria according to which recipients are divided into categories. This, in turn, enables the construction of very advanced personalisation scenarios.
There is no ready-made solution on the market that would work in every business. Every company is different and pursues slightly different goals. If you do not plan dynamic expansion, you can limit yourself to such platforms as WordPress or Joomla. However, note that over time your objectives will change, resulting in the need to adapt the CMS to new circumstances. In this case, you will need enterprise software that will make managing a lot of content easier without slowing down your website. The platform can also be properly configured at any time in the future, gaining new functions and changing how it is used.
Who needs an enterprise CMS
As part of the summary, it is worth answering the question for whom enterprise CMSs are intended. These are advanced tools that can evolve as your business grows. Therefore, medium and large companies expecting dynamic expansion will make the best use of them. Investing in the right platform at the start of your business will save your organisation a lot of time and money in the future. If you are interested in specific examples of enterprise CMS usage, read the whole article on this topic: What is an enterprise CMS and who needs one?