Raffle contests are a great way for people to make some quick money in a fun and easy way. If you’re organizing a raffle contest, you’re going to need some good, foolproof strategies to get the word out about it so enough people can participate.
Before you start promoting though, you need to do some groundwork to ensure that your contest will be a hit. First of all, you need to know who you’re marketing to i.e. your target audience. Determining this will depend on a number of factors, including who you want buying your tickets and who would be interested.
After this, you need to decide what kind of contest you’re running. For instance, is it going to be an online raffle? Are you going to host an event? Will you be selling tickets? And if so, where will you be selling them?
Once you’ve figured out the logistical issues and decided on the basics, you can start promoting your contest. In this blog post, we’ve compiled a number of extremely useful and effective strategies for you to promote your raffle contest in 2022.
Let’s take a look!
Hand Out Flyers in Your Neighborhood
Get the word out the good old-fashioned way by announcing it in your area. The great thing about doing this type of promotion in person is that you can sell raffle tickets on the spot. Here’s what you’ll need to do:
Print out some flyers and raffle tickets, and hit all the major populated areas in town. This includes grocery stores, movie theaters, and public parks. Hand out flyers and spend some time talking to people about the contest. At the end of your pitch, sell them the raffle tickets.
You can also take this a step further and go door to door. Handing out flyers door to door is extremely effective. You can even do your research and hit neighborhoods where most of your target audience lives.
If you’re not sure how to create an engaging flyer that will get people to interact with you once you hand it to them, don’t worry. PosterMyWall has an incredible flyer maker that you can use to create the flyer you want in minutes.
Talk About Your Contest on Social Media
Social media platforms have a huge number of users, which means you’re guaranteed to find your target audience here. So once you’ve planned out your contest, start promoting it on all major social platforms, especially Facebook, Twitter, and Instagram.
Post your flyer on your account, and let people know how they can buy tickets. Or add a fun spin to the contest and invite people to nominate their friends and family members to compete.
Certified foodie, Scott Bailey, did a “Holy Grail of Dads” giveaway contest in which he invited people to nominate their dads to participate. The winner received $1400 worth of steak. He posted regularly on social media and managed to build a ton of hype and engagement around his contest.
Collaborate With Local Restaurants and Small Businesses
To get some help with your promotion, bring some other businesses on board. You can work with them to strike a deal where they sell your raffle tickets at their establishment and promote it on social media. In return, you can promote their businesses to your audience.
Start by creating a list of businesses that you would like to collaborate with. These should be businesses that your target audience routinely engages with and that have a high probability of responding to your request to collaborate. Once you’ve finalized your list, reach out to representatives via social media and email. You can even set up an in-person meeting and give them an elevator pitch of your idea.
This is a win-win situation for both parties because it’ll drive foot traffic into the business’s location and it’ll sell your tickets in an easy and accessible way at the same time.
Add a Sense of Urgency to Your Promotions
There’s nothing that gets people to take action quicker than the potential fear of missing out. This is why the language you use in your promotions is so important. Whether you’re promoting online or offline, let people know that your raffle tickets are selling out fast and that the contest is just about to close. Highlight the fact that people do not want to miss out on this chance to win such a grand prize.
Here are some buzz words you can add to your promotions to inspire action:
- “Tickets selling out fast. Buy now!”
- “Only 50 tickets left!”
- “Don’t miss out on your chance to win. Hurry before we run out!”
The gist of promoting your raffle contest is to know who your target audience is and then to market to them aggressively. Use both online and offline tools to do your promotions, and start your marketing campaign as early as possible to build the most amount of hype.