Keyword search volume is a valuable metric in search engine optimization (SEO). It refers to the number of searches for a specific keyword over a specific period of time.
Whether you’re building a new website, developing a pay-per-click (PPC) marketing campaign for your Google AdWords account, or conducting keyword research to drive more organic traffic to your existing website in hopes of acquiring new customers, you need to consider search volume by keywords.
The guide below gives a more detailed understanding of what keyword search volume is and how it can be used to improve your SEO efforts:
What is keyword search volume? How to find keywords? How to find popular keywords? How to search for a keyword for a volume metric? What is a good keyword search volume? How do you know if your keyword research and implementation was successful? Get more insight into your SEO.
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What is keyword search volume?
Keyword search volume shows how many times a specific keyword was searched for within a certain period of time. Professional SEO marketers study average keyword search volumes over specific periods of time to determine how popular and competitive a keyword is. This information then guides their strategy regarding which keywords are most likely to generate interest and drive traffic.
How do keywords work?
Keywords help Googlebot and other web crawlers determine what a web page is about. Bots can then properly index the page in the search engine’s database so that when a user types a keyword, the search engine includes the web page in the user’s search results pages (SERPs). Relevant keywords are the most important element of on-page SEO.
Seasonal and evergreen keywords.
Keyword search volume can be constant or seasonal. Evergreen keywords are searched for all the time, regardless of the time period. Seasonal keywords are time sensitive. For example, around holidays like Christmas, Hanukkah, and Kwanzaa, people are more likely to search for “holiday gift ideas” on Google.
How to find keywords?
Algorithms may structure search engines, and bots may be the ones crawling websites to determine SERP results, but ultimately, SEO is about meeting the needs of human users.
When it comes to choosing effective keywords, it is very important to consider user intent. Also called keyword intent or search intent, refers to the intent behind the query. What does a person hope to find when they enter a certain set of words into a search engine?
Matching user intent is critical to ranking in SERPs. Let’s say you have a website dedicated to the best restaurants in Greensboro, North Carolina.
You want to include localized SEO keywords that are relevant to that location. Then you’ll attract internet users who are actively searching to find restaurants in Greensboro, rather than people from around the country who likely won’t be interested in a Greensboro-focused platform.
So how do you find the right target keywords?
This is not a guessing game. As with most things in SEO, there are data-driven tools to help guide the process. Here are a few keyword research tools that can help you find search terms, with a brief description of how to use each:
Google Trends
Google Keyword Planner
Semrush Keyword Magic Tool.
Google Trends.
Google Trends is a free tool that visually shows how popular a keyword is over time. Just go to Google Trends, enter the keyword you want to learn about, and you’ll get a line graph showing the highs and lows of search queries.
Let’s take the word “fireworks” for example. This graph shows that searches for the word “fireworks” spike around the Fourth of July holiday. There is also a slight increase in search queries on New Year’s Eve.
Both of these holidays are celebrated with fireworks, so it is clear that this is a seasonal keyword. Scroll further down and you can get geographic data on where the term is searched most often.
In this case, the geographic area has been set to “United States” at the top of the page, but you can also change it to “Worldwide” or specify other countries. You can also change the specified period. In this case, the time interval is set to 12 months.
Scroll further and you’ll get related topics and queries (eg, “Fourth of July 2020 Fireworks”) that can help identify your chosen keywords.
If you want to learn more about using Google Trends for keyword research, read our blog on the topic.
Google Keyword Planner.
Formerly known as Google Keyword Tool, Google Keyword Planner is another free tool from the search engine giant.
To access the Keyword Planner:
Visit this page and click “Go to Keyword Planner.” Once configured, click on “Tools” in the menu bar Select “Switch to Expert Mode.” After this, a link to the Keyword Planner will appear on the main menu page. There will be two options: “Discover new keywords” and “Get search volume and forecasts.”
To find keywords, click “Discover new keywords.” You can then enter specific keywords or even your site’s URL to determine which keywords are a good fit.
Note: when mentioning ‘competition’ in Google Ads, it’s important to note that competition in Google Keyword Planner refers to advertisers bidding on a specific keyword, not its organic competition.
However, Google Keyword Planner provides a lot of great ideas for your paid keywords and for building your broader keyword strategy.
Google Search Console.
Google Search Console is another free tool that is generally useful for tracking your site’s performance in terms of organic search engine traffic. You can use it to find new keywords and get data about the keywords you rank for, allowing you to determine their usefulness.
To get started, visit the Google Search Console page and click the blue “Get Started Now” button.
Then you can enter your domain. You will need to confirm that you are the owner of this domain using DNS verification or by uploading an HTML file to your site.
You can also add an HTML tag to your site or use a Google Analytics or Google Tag Manager account. Once you log in, you will see your dashboard.
To see how your keywords are performing, download the Search Results report. To find new keywords, sort the click through rate (CTR) in your report from low to high. This will show you unexpected keywords that you’re ranking for but aren’t actively targeting. Keywords with high impressions and low CTR may be worth focusing on (for example, by creating a new content page for that keyword).
A device for selecting keywords.
Keyword Sheeter is another free keyword research tool that takes a different approach: In this case, the data is pulled from thousands of Google autocomplete suggestions.
You can easily export the acquired data using the Export Data button at the bottom of the screen. Scroll down the screen and you will also get a detailed table of keywords.
If you need more complete information, you can pay for the report. Various report options are available, including the Search Volume + CPC Priority Queue, the Google Organic Difficulty Report, and the Google Top 100 Search Queue.
AnswerThePublic.
AnswerThePublic is another unique platform dedicated to identifying what people are asking online. It covers questions, prepositions, comparisons, alphabetical and related searches.
Here’s a step-by-step description of what happens when you enter the keyword “hot yoga” (remember to set your language and country if necessary):
First, you’ll get a visualization of the questions people are asking related to this topic, including “Is hot yoga beneficial??” and “Is hot yoga safe?”
You can also view the information in a simple list of data format:
Scroll further down and you’ll be given combinations of the term “hot yoga” with specific sentences (eg.g., for, near, can). This allows you to determine what people are searching for, such as “hot yoga for weight loss” and “hot yoga near me.” Scroll further and you get comparisons (eg, “hot yoga vs regular yoga”).
At the very end, you’ll get what AnswerThePublic calls the alphabet: a list of hot yoga-related searches, in alphabetical order. In the first position under “A” you have “hot yoga arlington va”, and in the last position under “Z” you have “hot yoga zen.” In each case, you can view the data as a list or visualization. You can also download a CSV file with the information you need.
Semrush Keyword Magic Tool.
Semrush Keyword Magic Tool is another tool that operates on a “freemium” model, meaning you can access some parts of the tool for free, but you need to upgrade to get full functionality.
Enter a keyword and the tool searches a database of more than 20 billion keywords, providing feedback such as keyword difficulty, competition density and search volume.
First, enter your concept. Let’s say you own a website that sells vintage video games and pinball machines. You can check the keyword “vintage pinball.” Here’s the result:
As you can see, you get a lot of detailed data, including suggested keywords, search volume, trends, KD percentage, cost per click (CPC), competition density, SERPs, and the number of URLs showing up in organic search results for that keyword (“results” ). We’ll talk more about using this information to find popular keywords and search volume metrics below.
Semrush offers three price points to meet the needs of different businesses. The Pro plan for freelancers and startups costs $119.95 per month. The Guru SMB plan costs $229.95 per month. Finally, the Business plan for large companies costs $449.95 per month. You can choose to pay monthly or annually. Annual billing will save you 16% compared to the monthly plan.
How to find popular keywords?
You can use Semrush Keyword Magic Tool to find popular keywords to successfully run PPC marketing campaigns and drive traffic to your business website.
Let’s continue with the above example. After you enter your initial keyword, you will receive a list of related terms. You can also click the “Related” button on the far right to get a list of closely related keywords.
How to search for keywords for volume metrics?
You can sort your list of given keywords by various metrics, such as clicks and volume. To search by volume, click on “Volume.”
Semrush even has additional features that can be useful, such as the Keyword Browse research tool. It provides additional data such as localized and global volume, keyword difficulty, and SERP results.
What is a good keyword search volume?
So, what is a good keyword search volume? You have to find a delicate balance.
You want a large enough volume without too much competition. If you only use keywords that no one is searching for, no one will find your content. If you only use keywords with very high Google search volume, you will be forced to compete with larger sites, making it difficult for you to rank in search engines.
There is no single number when determining “good” keyword search volume. The size of your site and budget are also important factors. If you have a corporate website and a lot of money, you may want to spend more on highly competitive keywords to stay competitive.
How do you know if your keyword research and implementation was successful?
Remember that keyword search volume is not the same as clicks. Just because people search for a specific word doesn’t mean they’ll click on results related to that word.
While Google search volume is not a reliable predictor of search traffic, it is still critical to conducting data-driven keyword research and successful PPC bidding strategies for digital marketing.
How to determine that the search for keywords and their implementation was successful? SEO tools like Google Search Console can help. Monitor your site regularly to see which pages are performing well (getting a lot of clicks, backlinks, and user engagement).
What keywords help drive users to these pages? What keywords are related? Use this feedback to further improve your keyword strategy.
Get more insight into your SEO.
The list above contains a number of resources to help you choose the best keywords and improve your search engine optimization efforts. The Keyword Magic Tool makes it easy to track which search terms are serving you well and which ones need updating. Your SEO shouldn’t be a guessing game. There is data and tools to help you choose keywords—use them!
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