Are you a fan of playing online casino games? We have some interesting news for you from the online casino gaming industry.
Our story revolves around 888casino, a popular site for millions of slots players and live casino enthusiasts in the UK, the US, and many other parts of the world. The online gambling site has inked a new deal with an up-and-coming casino software developer from the United States.
What does this mean for the industry and casino gamers going forward? Read on to find out!
The Basic Facts About the Deal
If you watch the NFL games or Formula 1 races regularly, you may have spotted the brand 888casino. The memorable bright green logo of the brand was emblazoned on the kits of the New York Jets team in the NFL, and the Portuguese Grand Prix in F1.
With such costly sponsorship deals, there is no doubt that 888casino is a big shot in the online casino industry. In fact, this company has a long history of providing online gambling services to players around the globe.
Launched in 1998, it is one of the oldest online casino brands in the iGaming industry. Casino operators like 888casino stock thousands of exciting casino games to entertain players. These games usually come from firms that are called software providers.
The software providers give 888casino access to their game catalogue in exchange for a share of the profits. 888casino website already has games from over 25 different software providers. It includes the following big-name brands:
- Red Tiger Gaming
- Play’N Go
Now, a new name has been added to that list – Design Works Gaming or DWG. 888casino is not the first operator to bring this brand to players. Other major UK casino operators like William Hill and Unibet already have games from DWG in their catalogues.
DWG – Who Are They?
Based in Arizona, Design Works Gaming is a rarity in the iGaming industry – a software provider from the United States. The company was launched way back in 2005, by Troy Zurawski. He is the CEO of the company and hails from a family that has three generations of Vegas casino professionals.
iGaming software providers based in the US are quite rare since the American laws shut down online casinos and poker sites in the mid to late-2000s. Most US-based companies were forced to shift their business overseas, and DWG was no exception.
Now, through their deal with 888casino, they are making a homecoming of sorts – US players in New Jersey can finally enjoy games from this American provider. DWG is involved in creating third-party games for both online and offline casinos.
Licensed by both the UK Gambling Commission and Malta Gaming, DWG is focused on designing video slots. The company currently has 10 games in their catalogue, quite small by casino software standards.
What are the Implications of this Deal?
Considered a momentous business deal, this paves the way for the DWG, allowing it to enter numerous regulated jurisdictions across the globe, where 888casino has already been in operation for quite some time.
888Casino has been a household name for decades, very few brands have such an industry-leading status within the online gambling scene. Boasting 5 different sites each with its own specialization, it’s easy to see how it’s built such a stellar reputation on a global level.
888Casino offers a vast variety of casino games for both desktop and mobile devices. What’s more, it provides various game categories and promotions – one of the most popular being the $1500 deposit match bonus.
This move is part of a wider trend in the online casino industry after 2018. That year, the US Supreme Court struck down the set of federal laws called PASPA, which had outlawed online sports betting in the US.
After the Supreme Court decision, individual states were free to legalize online sports betting and casino gambling, and many have chosen to do so. Big UK-based brands like William Hill and 888Casino are all in the US market these days, via licensing from states like New Jersey.
A deal with the US-based DWG allows 888Casino to strengthen its strategic business network in the US. For its part, DWG gains wider exposure to markets around the globe and a chance to reach out to millions of players – a win-win situation for all concerned.
What are the Popular DWG Games?
The current DWG catalogue is filled with video slots. Here is a quick look at some of their offerings:
- Winning Kick Lucky Tap – a football-themed slot with penalty kicks, this has 3 reels.
- Panda Queen–this popular animal-themed 3-reel slot was designed by DWG for IGT.
- Flippin Rich Lucky Tap – a charming little slot based on a wishing well theme.
- Tiger Palace – a majestic animal-themed slot with 5 reels and many bonus features.
- Double Fancy 7s – an old-school 3 reel slot with classic symbols.
Although their game selection is extremely limited, these are exciting times for DWG. With multiple deals with major casino operators, the company is headed towards a growth phase. You can fully expect them to release new titles, especially for the US market.
Stay tuned for more news about this exciting brand in online gambling!