Tova Borgnine, the widow of Tova Corporation founder and actor Ernest Borgnine, died on Saturday, February 26 at the age of 80, according to her family. According to accounts, she died as a result of natural causes. Her cosmetics company, Beauty by Tova, confirmed her death on Monday, according to a statement.
The personal life of Tova Borgnine is not well known, however she is said to be survived by a son from her former marriage, which is not known for certain at this time.
Life and work are intertwined.
Borgnine was born Tove Trsns in Oslo, Norway, and immigrated to the United States as a child, with the intention of becoming an actor. Nevertheless, in the mid-1960s, she made a career move and founded a cosmetics company. Originally known as Tova9, the company was then renamed Beauty by Tova and began focusing on skincare and perfumes.
When Borgnine released the fragrance Tova Signature in 1983, it was one of the first products to be sold on QVC, which began selling it in 1990 during the channel’s infancy. Tova Signature rose to the top of QVC‘s perfume sales charts, and Beauty by Tova became the company’s most successful fragrance vendor.
The brand was later sold to QVC, and Borgnine was awarded the Fragrance Foundation’s Retailer of the Year award in 2009 for her contributions as a pioneer in direct marketing for perfume.
She married actor Ernest Borgnine in 1973, marking her second marriage and his fifth overall. He died in 2012, and the couple remained married till then. She wrote the book “Being Married Happily Forever,” which was published in 1997.
Borgnine discusses her fascination with cosmetics.
“At the time, I was more concerned with being a world-class actress, but part of the coursework at the Actors Studio in New York included learning how to apply your personalities through makeup, and I got increasingly intrigued by the process of creating these diverse visuals.” Additionally, I had the great fortune of studying with some of the master makeup artists who have gone on to win Academy Awards,” she adds. —from an interview with Leaders magazine in 2010.
Tova Borgnine is a well-known actress.
Tova Borgnine is a legendary businesswoman who also happens to be a pioneer in the beauty sector. With the V® Corporation, Tova Borgnine began her career in the beauty sector in 1977. She was inspired by the idea of marketing directly to clients through mail orders.
Starting with just four skincare items, she went on to build a multimillion dollar color cosmetic, fragrance and skin enterprise with headquarters in London, New York and Beverly Hills that is now a household name.
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Tova Borgnine has been sharing her love of beauty on television since 1991, and she has been dubbed “QVC’s First Lady of Beauty” for her efforts.
Inspire by her mother’s example of success, Aase, who traveled to America with only seventy dollars and never wavered in her determination to make a success of herself in the country.
In her early years as a model and actress in New York, Tova acquired a strong interest in the cosmetics industry and eventually built a boutique along the shore of New Jersey named “Tova’s Touch.”
When Tova and actor Ernest Borgnine met on a blind date set up by comedian Marty Allen, they fell in love and got married in 1973. They shared a loving friendship that was filled with laughter, passion, and respect for one another.
Tova Borgnine was a woman full of self-assurance and a successful businesswoman who knew how to share her knowledge with the rest of the world. We pray for the repose of her soul.
What was the net worth of Tova Borgnine?
Tova Borgnine had a net worth of between $15 and $25 million at the time of her death, according to some estimates. The majority of her income, according to reports, came from her cosmetics company, TOVA Corporation, which is best known for its Beauty by Tova line of products.
The Norwegian-born business MBA graduate of Harvard University made his debut into the cosmetics sector in 1977 after earning his bachelor’s degree in economics. By 1991, she was well-known for selling her beauty products on QVC, earning her the title “QVC’s First Lady of Beauty.” She was the first woman to do so.
To begin with, Tova was in New York, where she was studying cosmetics and makeup art. Tova’s Touch, a boutique in New Jersey, was her first business venture. A New Jersey businessman named Louis Littleton, with whom she had a son at the time of the incident, was her husband at the time.
Tova, on the other hand, sold her business and relocated to Las Vegas following their divorce in 1972. Following her marriage to famed actor Ernest Borgnine in 1973, she launched her own cosmetics line based on cactus extracts. According to The New York Times, Tova’s brand was acquired by QVC in 2002 for a “seven-figure price” after her enormous success on the television network.
The Entrepreneur magazine reports that by 2009, Tova had sold more than 10 million bottles of the brand’s ‘Signature’ perfume. It’s likely that millions more have been sold through QVC by now.
During the FiFi Awards in 1998, Tova Borgnine was recognized as the Women’s Fragrance Star of the Year (Non-Store Venues) for her work. Several years later, her ‘Signature’ perfume was nominated for the Fragrance Hall of Fame Award at the FiFi Awards, which she received.
Ernest had four children from five marriages, and it is uncertain what percentage of his riches Tova received. Ernest also had four children from five marriages, who may have also inherited some of his wealth.